CHALLENGE

To maintain a foothold in both the offline and online arena, a leading media provider faced intensive growth and margin pressure. Prior to engaging MCI, the company had implemented an incentive travel programme which fell short of expectations. As an extensive user of incentives, this issue needed to be resolved.

SOLUTION

MCI offered the client a holistic approach and delivered a dynamic event which unleashed the power of human emotions, delivered on the set financial objectives and left lasting impressions. MCI’s approach was based on best practices from our expertise in creativity, branding, marketing and theme design.

RESULTS