FACILITATING NETWORKING FOR PROFESSIONAL WOMEN
Open Windows: The Professional Women’s Initiative – Microsoft
With diversity and inclusion being top priorities for Microsoft in the Czech Republic, the challenge was to design and deliver an engaging event for the Professional Women’s Initiative, attracting business women across the country to connect in a stimulating space where they are able to share experiences and different views, and network with their peers.
A number of inspiring speakers were strategically selected to bring the event’s theme to life and attract a larger number of women in managerial positions. The ‘royal-style’ venue was designed to highlight the main discussion and motivate participants to stay longer and network in comfort. The relaxed atmosphere of the event allowed Microsoft HR to connect with participants and identify potential talents. Additionally, a fashion exhibition was a part of the program, with personal advisors to encourage exploration of trends or request individual advice and stimulate networking.
INCREASE IN ATTENDANCE COMPARED TO PREVIOUS EVENTS
IMMEDIATE INCREASE IN MEMBERSHIP