Outstanding brand experiences for global growth
Global Event Programme – Schneider Electric
Schneider Electric’s business objective was to increase global brand awareness and achieve a higher penetration across its key regions.
MCI proposed to the international energy management specialist to host a first-of-its-kind global event programme in 8 major cities across 4 key regions. Using a unique combination of brand enhancement, experience management and content and communication services and solutions, MCI designed and implemented an innovative event programme in the target markets of Brazil, China, Colombia, Russia and the US. MCI also streamlined original budgets further enhancing the programme’s outstanding return on investment. Results exceeded all expectations and enabled the client to generate leads and win new customers in each region.
TOTAL NUMBER OF ATTENDEES (EXCEEDING THE INITIAL TARGET BY 17%)
OF ATTENDEES IDENTIFIED AS POTENTIAL CUSTOMERS
COST SAVINGS (ADDING TO THE OVERALL ROI)